Seven Tips to Increase Google AdSense Revenue

First, making a living from this is definitely easier than being a self-media creator, but it's still not as good as working in a factory. With self-media, stopping posting content almost immediately stops income, while with websites, the long-tail effect is strong. Starting an account and starting a website are about the same difficulty, but the subsequent benefits are different.

I call people who want to make this their side hustle "Google Ads monetizers."

common sense

First, and this is common knowledge, Google's revenue per thousand clicks varies in different regions.

Data from one of its subdomains for a certain period of time

Developed countries have far more [opportunities] than underdeveloped countries! This is definitely logical. So I have to offer a word of advice: it's best to work in Europe and America. Those in mainland China are really... pathetic.

Secondly, as traffic owners, we need to know which sites offer better cost-effectiveness. Avoid science popularization sites! Avoid tool recommendations sites! Avoid code sites! The ad rates for these will be significantly lower than for productivity sites, such as tool sites.

The tool site is simply perfect, especially for programmers with some basic knowledge of AI. Moreover, they won't have their jobs taken away by large AI language models. We are just distributing tokens of AI computing power (like Nongfu Spring).

Tool websites are, in my opinion, the highest-paying type of advertising that ordinary people can do. Of course, there are higher-paying ones, but those are areas that ordinary people cannot participate in deeply, such as medicine, law, and finance. If you don't have influence and authority, you can't succeed.

Thirdly, don't create navigation pages! Purely transactional sites! These sites are useless; user dwell time is too short, or there's a conflict of interest. If you need content blog posts and SEO to drive traffic, choose keywords that wealthy people, those who pay to solve problems, would search for. Ideally, it should be something like, "What to do if product X/X goes wrong?"

Google Ads has its own set of tricks!

First, I don't know if we've seen many websites (especially domestic ones), even large ones, that contain very sensitive content, such as color, scientific tools (you know what I mean), or even sensitive political content, and then we see that it's Google ads!

We often think that Google Ads—after all, it's Google! With the title of the world's largest company, we shouldn't need to worry about it, right? But actually, if your website in China contains such inappropriate advertising content, Baidu, Sohu, 360, and other search engines will quietly suppress your site's SEO significantly! (Many people complain that Baidu suddenly stopped indexing their sites; this is partly the reason.)

Even worse, getting invited for questioning by the police and causing trouble!!! Therefore, it's necessary to shut down these features in the background, even if they represent a large portion of our revenue.

Secondly, the "Regular Categories" should be checked monthly, and categories that receive many views but generate little revenue should be blocked or removed.

Thirdly, here's a common misconception! Google Ads is like an international advertising organization. Besides receiving and distributing ads itself, it also connects with advertising agencies and collects commissions from them!

For example, sometimes the ad boxes on our website don't display Google's ads, but rather other random ads. This is because of third-party affiliate programs.

There are many agents within Google, seemingly around ten thousand. They enjoy Google's traffic resources and set their own prices! This is a pitfall that few people talk about.

Newcomers probably don't know this! Many advertising agencies deliberately drive down prices, resulting in very low quality (due to a lack of rigorous review). Google's official ads, on the other hand, are generally of higher quality and don't contain many confusing or unclear content.

Many small vendors will add sensitive or indecent content to your site, turning it into a small-scale adult website, and they do this at ridiculously low prices, specifically targeting inexperienced users and those looking to profit from their sites. Our site, with its limited space, has been occupied by them for a long time, damaging not only your site's image but also keeping your revenue consistently low. They even offer infuriatingly low rates like US$0.20 per thousand visits!

Therefore, we need to manually "cancel the contract"! By default, we accept all ads from all advertising agencies, since Google also charges a commission, and we need to treat everyone equally, which is understandable.

Therefore, we need to manually "cancel the contract"! By default, we accept all ads from all advertising agencies, since Google also charges a commission, and we need to treat everyone equally, which is understandable.

Here, you need to manually close them one by one, which will take about 10 minutes.

Based on my extensive experience, I believe the following agents are worth keeping: they won't produce inappropriate content and their prices are reasonable:

1. Amazon
2. The Trade Desk
3. Criteo
4. RTB House
5. MetaAds
6. LinkedIn
7. Yahoo DSP
8. Adobe
9. Equativ
10. Quantcast

Of course, you can eliminate them all if you wish. Google will enable its own official settings by default.

You can conduct an experiment to see whether it's better to use the above agents or cancel all of them to increase income.

If everything is canceled, there will likely be a blackout period. Google Ads won't be able to supply ads. You can experiment privately! Many experts I know have canceled everything. I'm currently experimenting as well.

Fourthly, we must enable Ads testing for our new website.

Let Google optimize it itself; the cost-effectiveness of revenue will improve significantly, increasing revenue by at least 10% for newly launched sites!