The Black Gold collection features top-tier tools for stylists who demand the best. Use the Hot Tools Black Gold Flat Iron to smooth hair, create curls, form beach waves, flip ends, or create pin curls – its versatility is endless. The Black Gold 1‑1/4” Flat Iron delivers salon results anywhere, thanks to a best‑in‑class Black Gold technology inspired by the even heat of 24K Gold with a Micro-Shine® finish, to help create long lasting styles with more defined results. These plates glide smoothly with less pulling so each strand emerges evenly styled from root to end. Titanium is corrosion‑resistant for long-lasting durability, while the proprietary Micro‑Shine finish helps reduce friction, minimize damage, and add shine. With programmable heat up to 455°F, the Hot Tools Black Gold Hair Straightener offers even, consistent temperatures. Achieve effortless styling with temperature recall, a heat-indicating illuminated ring, and a 9 ft. swivel cord for tangle-free movement.. A soft‑touch finish provides a comfortable grip, while automatic two‑hour shut‑off adds peace of mind. Universal dual voltage lets you style anywhere. Whether creating sleek, straight looks or effortless waves, this Straightener Flat Iron delivers salon‑quality results. *Based on Forsta Hairstylist Survey August 2024. Limited Lifetime Warranty
Product Dimensions : 2.5 x 13.8 x 5.6 inches; 1.52 Pounds
Item model number : HT7123BG
UPC : 078729071236
Manufacturer : Helen of Troy
ASIN : B07KSQZ4MR
Best Sellers Rank: #7,898 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #26 in Hair Straightening Irons
Customer Reviews: 4.7 4.7 out of 5 stars (8,581) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Stylist-Approved: Smooth results in one pass with this pro-designed Hot Tools Straightener that delivers sleek, shiny, stylist-approved styles
Sleek Styles with Reduced Frizz: Premium Black Gold technology is inspired by the even heat of 24K Gold with a Micro-Shine finish, to help create silky, long lasting styles with more defined results
Curl or Straighten Hair: Hot Tools Straightener has rounded edges and 1 1/4″ floating plates let you straighten, wave, or curl hair without snags or creases
All Hair Types: Achieve even heat for lasting, consistent results with 27 digital heat levels up to 455°F for fast, flawless styling on all hair types
Great for Travel: This Hair Iron Straightener has universal dual voltage and a 2-hour auto shut-off so you can style anywhere with peace of mind
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HOT TOOLS Black Gold Ionic 1 1/4 Inch Flat Iron, Use as Straightener for Sleek Straight Hair or Use Rounded Edges for Shiny Curls and Waves, Stylist-Preferred eBaydiy Tools
Original price was: $119.99.$100.74Current price is: $100.74.
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Leah L’Rae –
So sleek and insanely amazing
Holy smokes, this baby packs a punch and is worth every penny! I got it on a holiday deal and am so glad I finally decided to upgrade my 15 year old straightener. I had one that was about 80 bucks when I got it, and it’s been so amazing to me that I never had a need for any other one. Although it isn’t broken yet, the cord is starting to show the wiring and I for sure don’t need my littles or myself getting snapped. This new one is insanely sleek, curls and straightens amazingly, is longer than my old one, and legit heats up within 30 seconds. I’m NOT JOKING. Full blown, 355° within 30 seconds. I love the easy adjustable temperature control, the locking feature, the fact it came with a hot glove protector for your hands, AND that it has an incredible cord that is longer than my old one. It doesn’t seem to twist up, as of yet, but I really was not expecting to love it this much and figured I would end up returning it and researching what one I’d want. I’m so happy I jumped on the deal when it was shown, because I wasn’t even searching for a new one yet- it showed up as a recommended item on my page.If you’re hesitant, I get it, but worst case scenario you send it back and get a refund. Best case, you’ll love it tremendously like I do!! For sure recommend to others. Cannot believe how quickly I can do my thick hair.
Andrea M. –
Solid hair straightener, decent price
I like this hair straightener, it was affordable and works well. I appreciate how easy it is to change temperatures, simple on and off, plus has locking feature to keep it closed. We have used it a few months and it still looks new. No complaints and heats up quickly.
Robby Benavides –
Worth it!
Love this! The first thing I noticed was how quickly it heats up — it’s ready in seconds — and the barrel glides smoothly without snagging or pulling hair. The 1-inch size is versatile enough for both thin and long hair! I have a pixie cut and I usually dread messing with my hair but it makes a difference when you have a GOOD quality straightener! Also it gives you an audible beep when it’s done preheating. The knob for heat control?! GENIUS! Get this straightener it’s worth every penny
Jessica –
Best Flat Iron!
I am SO glad I decided to purchase this flat iron! It exceeded my expectations.I’ve been wanting a new flat iron for quite a while. The one I had before, I had for at least between 10-15 years. It was time for something new.Note: I mainly use my flat iron to curl my hair, not straighten.No lie, I was initially tempted to purchase one of those automatic hair curlers. But I kept seeing reviews about them suddenly not working. Plus the price was a bit much for me.After seeing this one by Hot Tools, and seeing the great reviews…I went with it.Zero regret 🙂 This flat iron is worth every penny and the quality of it, really, surpasses what it costs.The texture of it is smooth to the touch. Lightweight. I love how it’s matte black with the bit of ‘gold’ near the base.This iron is a bit on the longer side but that doesn’t bother me a bit. The cord is LONG!Something cool about this iron – near the base it has a little sliding switch that allows you to lock and unlock the clamps of the iron. You can lock it, which keeps the clamps close together, but there is a tiny gap between the two. Then unlock when you want to use it. This feature helps with it not taking up too much room! Every other flat iron I’ve had never had this feature.The power button is on the inner side, between the clamps. And no exaggeration…this thing heats up FAST. I’m talking not even 30 seconds. You can easily switch between temps by turning the very bottom of the base, which is practically a dial. It remembers the last temp you used; so even if the dial gets turned around, when you turn the iron back on it is at the last temp you used.In the instruction manual it shows the best temps to use on your hair type – I found that to be very useful.This iron is just great. It’s lightweight, sleek. Easy to use. Like I said, I use flat irons to curl my hair – not straighten. But I find this iron gliding effortlessly through my hair, leaving me with beautiful curls.The ONLY thing that took me some time getting used to was that since the very base is the dial that turns to control the temp, I kept placing my hand there to hold the iron, causing the dial to turn. So I have to keep reminding myself to move my hand further up to prevent this from happening. Almost used to it now.So yes. Get this flat iron. It’s worth every penny. I’m so glad I got this instead of the other one(s). Gives me great curls! Also cool how it comes with a heat protectant glove.
Mishh –
Effortless, Works Like a Charm
I’m genuinely impressed with this flat iron — the moment you pick it up, the finish feels luxurious. The surface glides through hair so smoothly that I’ve had no snagging at all, which is a huge win for me. After more than five years of avoiding curling irons entirely, it was surprisingly easy to pick this one up and use it — effortless, even for someone not actively curling on the regular.The material gives the impression of higher-end craftsmanship, and it shows: my hair came out sleek, polished, and far smoother than I’d expected. Though I haven’t used it for full curls, the flattening and styling it did felt significantly more refined than many past tools I’ve tried.In short: if you’re looking for a flat iron that delivers a premium feel and a hassle-free styling experience, this one certainly delivers.
Riften –
Very good quality
This is an excellent flat iron. No snags, it’s nice and smooth and also gives a beautiful curl. It gets full temp within minutes and even beeps to tell you it’s ready. My only complaint is the location of the temp dial, it’s right at the end and is very easy to accidentally turn up or down while curling. Other than that this flat iron is too notch and very sleek looking.
Maria Osorio –
Sleek, heats up quickly and great for curling
This iron is so so good! It heats up in a matter of seconds, and the rounded edges make for easy curling! I also love that it’s super sleek and the temperature control is on the bottom. Absolutely recommend.
SAM –
I purchased the HOT TOOLS Professional Black Gold Micro-Shine Flat Iron and it is truly Professional! I have thick, course hair and it straightens and curls my hair quickly! This flat iron heats up in seconds and my hairstyle holds for days.
Karla Ramos –
Está muy bonita y funciona perfecto. Es cómoda para usar y no se me hizo pesada.
Khadidja –
Looooved it, my hair is very thin and this one suits my hair very well, my hair doesn’t stick anymore
BCapples –
Fonctionne comme un charme. Il chauffe à la vitesse “grand V” et glisse superbement bien sur le cheveu. Je ne pouvais pas demander mieux. Je viens de le recevoir et je l’ai essayé tout de suite!! Je suis enchantée. J’espère qu’il sera durable mais la construction semble solide et durable.Petit bémol. Pas d’instruction en français.
Yuedark –
100% recomendada. Alisa perfectamente el cabello grueso y ondulado. Y deja un acabado muy bonito.